We’ve all been drawn in with a hyperbolic title and some flashy cover art only to find out that the video that promised to consist of “THE CRAZIEST PRANK EVER” was actually pretty boring. Clickbait, in reality, is a lie used to garner more attention, views, etc. Someone could spend their time waiting on the outstanding event or story that interested them and are instead met with an inadequate replacement. When people fall victim to clickbait, they waste their lives on something that will be completely uninteresting to them. Creators should stop lying to innocent consumers and start depicting reality.